5 big things that happened in tech and performance marketing this week

What’s going on everybody?

Posted a “4 things you need to know about digital marketing this week” about 2 weeks ago and people seemed to like it. So going to do it again, sharing the main stories that happened this week.

I post this kinda stuff every day in a newsletter I’m building called Pipe Rise ( linked in my bio if you wanna check it out ).

Anyway…let’s get to it.

# #1 – YouTube Shorts to Share the Wealth: Creators to Get a Slice of the Ad Revenue Pie Starting February 1st

Ladies and gentlemen, hold onto your jorts because YouTube is about to make some big changes to the way we make money on the platform. Starting February 1st, creators will be able to earn a piece of the pie from ads viewed between videos in the Shorts feed. But before you start planning that yacht trip, keep in mind, there are some stipulations.

To qualify for this new revenue-sharing model, you need to have at least 1,000 subscribers and 10 million Shorts views within 90 days. Easy right?

But before you jump on board, be prepared, because YouTube’s new revenue-sharing system is a bit of a labyrinth, thanks to music licensing. Each month, ad revenue from the Shorts feed will be combined and used to pay creators and cover music licensing costs. And before you ask, no, uploading Shorts without music won’t help you keep more of the revenue for yourself, you’ll still get your fair share.

In any case, YouTube Shorts is about to become the new King of the Hill in the short-form video space and ready to give TikTok a run for its money. With creators now able to earn more from YouTube, it’s time to start creating original content and getting a slice of that ad revenue pie.

# #2 – OpenAI is getting fancy with a paid version of ChatGPT

Hold onto your keyboards because the wait is finally over – OpenAI has officially opened the door for you to join the exclusive VIP waitlist for ChatGPT Professional, the paid version of the chatbot that’ll have you feeling like Tony Stark in Iron Man.

So what’s the new paid version got over the free version? It’s got faster responses than a cheetah on Red Bull, no more of those pesky blackout windows, and you can search twice as much as the regular ChatGPT.

To join the waitlist for ChatGPT Professional, search for the Google Form (it’s straight forward enough to find), and be prepared to answer some high-level questions about pricing. But don’t worry, it’s not like they’re asking you to sell your firstborn or anything crazy like that.

So that’s the story. Start getting ready to impress your friends with your lightning-fast chatbot responses. Just don’t blame us when they start calling you Jarvis.

# #3 – Meta media buyers, there’s a new metric in town

Ah the age-old question, should we use pixel-based attribution or the Conversions API? Well media buyers, you won’t be surprised to hear that the Meta crew have been pushing us all to use the Conversions API (often referenced on the streets as CAPI), and they’ve even just introduced a new metric to prove that it’s in your interest to switchover.

The new metric is called AAC – Additional Attributed Conversions (or, as we like to call it, the “awesomely amazing conversions”). Keep an eye out for in your Events Manager, and it’ll highlight just how many extra conversions the API could attribute to your beautiful ad account.

You’ll be hard-pressed to find a Meta announcement detailing this new metric. They didn’t do a great job of announcing it. Luckily, the kind folks in Andrew Foxwell’s fantastic Slack community shone a light on the update so we can all stay up to date.

So go ahead, pat yourself on the back and enjoy all the additional conversions coming your way. You deserve it!

# #4 – Biden’s letter to the Wall Street Journal: A love letter to tech reform

President Joe “Big Tech Buster” Biden recently wrote a letter to the Wall Street Journal, giving the tech giants a piece of his mind.

He starts off by thanking them for their hard work, but then goes on to say that he’s not too happy with their shenanigans.

He’s concerned about how they’re using our personal information for their gain, making things worse for certain groups of people, and making it hard for new companies to compete.

He wants the government to step in and give these tech giants a good old-fashioned spanking by making new rules about privacy, making sure they’re responsible for protecting our personal information, promoting fair competition, and giving new companies a chance to shine. He also mentions that this isn’t the first time people have talked about these issues, but he hopes that this time they’ll finally shape up and stop messing around.

So tech giants, you better shape up or you’ll be getting a trip to the principle’s office.

# #5 – App Store hits 900 million subscriptions: Looks like Apple’s going to need a bigger piggy bank

Ladies and gentlemen, gather round! The tech giant, Apple, has some exciting news to share. The App Store is raking in the dough and passing on the wealth – since 2008, they’ve paid out a whopping $320 billion to app developers!

That’s like, a lot of zeroes.

And let’s not forget, this is after they’ve taken their little cut. But the App Store isn’t just a one-trick pony, it also has 900 million paid subscriptions across all of Apple’s services, with the App Store being the driving force behind that number.

But it’s not just the money that’s impressive. 650 million visitors from 175 regions worldwide visit the App Store every week. It’s like a digital Disneyland!

Sure, 2022 was a bit of a rollercoaster ride for the App Store and it may be facing a lawsuit by the DOJ, but let’s be real, when you’re making bank and getting 900 million subscriptions, a lawsuit is just a minor inconvenience.

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