I know this question has been asked a few times but wanted to get a recent recommendation. As context I have been given a digital marketing team to manage have a strong marketing background and am comfortable with technology but have no formal digital marketing training. I’m looking to find a course that will give me a strong grounding in the foundations of digital marketing strategy, campaign execution, metrics and reporting. I will not be *doing* the digital marketing itself and due to my industry social media is not an important channel. I also do not want to do a multiple year degree so am looking for something that is perhaps several months or modular that I can build upon.
So far I’ve found Columbia, RMIT and Digital Marketing Institute as options however its very hard to find objective recommendations on high quality courses. I live in Australia if that makes a difference but am happy to do online study.
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