Career advice for a senior in college

Hi there! I’m currently a senior in college and will be graduating in December of this year. I will be receiving my bachelor’s degree in marketing and I work in the marketing department of an airport. I love what I do on a daily basis, I’m responsible for our social media management and marketing campaigns.

I have about 2.5 years of experience in the marketing world, but mainly in content creation and social media management. While I have experience in graphic design, proofing, and videography as well, I can’t help but feel that I should be more well-rounded in all things digital marketing.

My question is, what skills should I be focusing on for my future career? Is there any advice you would give to someone coming into the digital marketing field? I don’t have anyone that I can speak to as a mentor in the digital marketing field and I would love some advice.

I would like to eventually be a marketing manager or director of social media for any field in the travel industry. While I currently work at an airport, I would love to work for an airline in the future.

Thank you so much! 🙂

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