Do I need to know video production for marketing?

I like creating content for social media and have experience doing this so I got a role in content but I spend most of my time creating ads and planning studio shoots and I hate this ha.

I like to write, I love crunching numbers and I am really interested in SEO, and I know within that there are specialities like technical seo that sounds cool to me. I can see myself being excited to run search ads or email frameworks more than I see myself creating videos.

Should I just avoid content roles? Then focus on seo or digital marketing or?

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