We’re running Advantage App Ads on Facebook that don’t allow any targeting other than country, which surprisingly worked better than any other manual targeting. Our ideal audience is 30+ age.
Still, from the engagements, I see that the ads are shown to 20s and teens, which is a huge waste of money.
I’ve heard that we could configure some settings for our app from our Facebook ad account so that all our ads are only shown to people above a certain age level.
For example, if it were an adult product for 18+, then how would we change settings so that no one below 18 could ever see our ads?
I’d appreciate your help!
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