GA4 Set up for clients. How are you doing it?

Hi! I work at a Digital Marketing Agency and we have a bunch of clients that we do SEO for in Google Analytics. I am working on setting up everyone with GA4 and was wondering about opinions on the best way to do that.

I know that you can do it from a Universal property in GA. Should I use that method or would it be better to set them all up in GTM? Or is there another way you are doing this? We use GTM for tracking conversions and I just want to make sure there are all set up properly.

Thanks in advance!!

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