Google Ads and competition

I had a question about doing Google Ads as an agency.

If I have 2 or more clients in the same niche in the same city and I’m running Google Ads for them for the same service, how would I get them both good results?

Wouldn’t it mean that the clients are bidding against each other for ad impression share for the top result on Google?

The only way to scale seems to only work with 1 client in each city.

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