Google Business Profile – Tracking Leads

GBP is our best lead source, where we get both the highest quality and the most leads that come in. We also run paid ads to a landing page with a different URL from our GBP linked website (long story) but it’s a bit difficult for people to find our GBP through that avenue.

My immediate question is: Do Google’s PMax campaigns have anything to do with our Google Business Profile? Will turning them up or down affect our Google Business Profile leads?

Overall question: I’m trying to find out exactly where these leads are coming from. Do they find one of our ads and then investigate us further? Do they just organically search? How do I track these leads more granularly to find out how we best optimize the platform?


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