How do you guys handle the ITP update when it comes to tracking conversions when running paid ads through social media platforms or google for example?
I have read lots of topics about this and heard that third party tracking tools can help you with lost data etcetera and that it is especially harder for e-commerce stores to track results when running ads these days.
It feels almost overwhelming to see so many opinions about how you can come around this update from so many different points of view’s.
So what do you think is the easiest way to bypass the ITP update and get the sharpest tracking possible?
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