Help/Advice needed for lead magnet for local psychotherapy practice

I am being tasked to spearhead the marketing efforts of a psychotherapy practice that serves high-functioning professionals and offers individual and couples therapy services.

I am looking to create a lead magnet that appeals to both individuals and couples seeking therapy and collects email addresses on the website to further nurture leads if they are not ready to schedule a free consultation.

Can you suggest ideas that would work well for a psychotherapy practice? I’m stuck because there are two main services (individual and couples therapy) and, ideally, the lead magnet would cater to both groups.

I’m thinking for it to be a PDF that includes brief videos but am open to ideas. Any ideas on headlines/titles that would work and speak to both groups? Anything else I should be thinking about/considering?

Your feedback would be greatly appreciated!

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