How do I go ahead, YouTube or website SEO?

I interned at an Indian B2B manufacturer 6 months ago, with my duties being to generate and schedule social media content to capture leads from the USA. I used YouTube, Instagram and Pinterest, though personally I believe Instagram and Pinterest won’t get us anywhere, and the data shows it too. My boss told me the enquiries from abroad have increased and they always say they found us on YouTube.

He asked me to tell him how we could increase the enquiries even more, since the current number is still pretty small. The company website isn’t the most visible on Google serp, while I could always work on optimistic the YouTube content too. Which would you suggest I do?

YouTube results fluctuate, one week we get a good number of views, and the next they’re pretty low.

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