How to Make Facebook Ads Work

Facebook ads should never be the lifeblood of your business. Facebook ads should be used to amplify a successful business model. You should confidently scale your business on the back of Facebook because you are investing in a higher volume of monetizable intent.

This most commonly is built around building direct-to-consumer ads to generate sales that ultimately drive a higher volume of profitable customer journeys, even at a loss potentially on the first transaction. However, with high ticket offers, this is logistically impossible.

Our objective needs to be to understand where we have the biggest bottlenecks in our customer journey and then how do you amplify the volume to that bottle neck as well as more efficiently monetize that attention.

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