How would you target this demographic organically through YouTube

What would be some effective ways to target older demographics on youtube, specifically people age 40 to 60 who have left corporate America, started a business, and are making under $100K?

Also, I know this is very specific, and the best way to do this may be through paid ads, but what would you do if you had to target this specific demographic organically, and YouTube was your only option?

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