I hope some of you will be able to point me in the right direction. I am a Digital Marketing project manager with 2 years of experience. My company is going under and I am looking to skill up so to speak, to find a better job quickly.
I’ve been using GA4 for my current job but it was all very elementary because we didn’t have much traffic and we didn’t sell anything online. I did the Google Analytics certificate on Google Skillshop yesterday in the hope to get a backstage look into something more serious but I still find myself unable to really see what I am supposed to see when I use this tool. I know where the reports are and everything but I am not sure what they are saying or what I should be looking at when it comes to different campaigns. And what does it all mean?
I need a course that will teach me about web analytics in general and what are they saying. To see the insights, to be able to zero in on what it all means for business.
Does someone have something like that?
Again, really not looking for anything superficial or elementary here, been through tons of these already.
Thank you for your help!
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