SEO help needed

Hi everyone,

I need some help understanding how SEO works for a schools website.

I work in marketing for a school in SEA, and i’ve been trying to gather some keywords that are relevant so that i can renovate their website with SEO-friendly keywords. However, i feel like the keywords for schools are very generic, I just don’t know what kind of keywords i should look out for? Does anyone have advice for me?

What i mean is, if everything is just “best schools in…””, “schools in…” what can i actually do with this information?

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