Tracking Channel Sources

I am working on correcting some tracking for marketing channel data capture.

Currently working with UTMs to gather data, but from what I understand, cookie data is better, especially if one is looking to discern between SEO/Organic and Direct traffic.

How can one extract that data and say pass it to Salesforce? We currently pass UTM data to Salesforce.

I hope this makes sense. I was on a call with someone that told me about the data from the cookie.

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